Our History

Sekonda is a British brand which was established in 1966 to offer a collection of mechanical watches which were manufactured in Russia.  With extensive marketing support and superb customer service Sekonda quickly became a household name.  The introduction of the quartz movement saw manufacture moved to Hong Kong and this enabled Sekonda to introduce more fashionable styles.  This combination and continued marketing support led to Sekonda becoming the best selling watch brand in units in the UK in 1988, a position that is still held today.

The period since 1998 has been one of rapid change with the introduction to the worldwide market of numerous fashion brands.  Whilst competition is good for every brand, these new introductions started to take market share without substantially growing the total market for watches.  Sekonda still remained the number one selling brand but action had to be taken.  The Seksy brand was launched in 2004 as a sub-brand of Sekonda. The launch range consisted of just eleven models and with clever advertising a number of these lines soon became best sellers, and with fashion led, jewellery inspired designs, Seksy has become an instantly recognisable name worldwide. With a UK in-house design team, Seksy capture latest fashion trends in their watches, which are all made with Swarovski┬« crystals, and have a two year guarantee.


With iconic designs and quality components, Seksy has a wide range of collections available. Take a look at our website to find the perfect watch for you.

Stringent quality control is a feature of all Sekonda watches under all its associated brand names.  Quality is never sacrificed due to commercial pressure and these standards have ensured that out of 1.6 million watches sold, less than 1% are returned.