Why is Sekonda cheaper than other brands?

Back in 1986, Sekonda developed its strapline ‘Beware of expensive imitations’ which it still stands by today. Sekonda prides itself on this very motive, meaning that we provide the same great quality and reliability as other more expensive brands, but we offer them at more affordable prices. Our timepieces are made with the same watch movements that you would find in some of the more expensive watches on the market.

What’s the difference between Sekonda and other watch brands?

Sekonda maintains a brand ethos of delivering high quality, desirable watches at affordable prices. We value our ability to produce innovative UK designs, offer products at great value for money, as well as partaking in industry leading quality control procedures and offering first class customer service. Read more about what quality control tests we do here.

We use high quality movement to create durable and stylish timepieces. What’s not to love? We believe this combination is the reason why we maintained the title of the UK’s number one selling watch brand for 31 consecutive years.

Check out our men’s watches and ladies watches now.