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About Sekonda

After gaining the title of the UK’s number one watch brand in 1988, Sekonda held this title for 31 consecutive years.

No nonsense expertise

Established in 1966, Sekonda has become a household name, providing exceptional value through no nonsense expertise. Committed to producing high quality wristwear that compliments your lifestyle, Sekonda use top quality movements, strict manufacturing specifications, undertake rigorous testing and quality control procedures, with a two year guarantee on every watch.

A watch to suit everyone

Sekonda strives to innovate and create new designs that align with the latest styles within the watch and fashion industry. With such a wide range of products, Sekonda has a watch to suit everyone. Take a look at our website to find the perfect watch for you.

Our innovation has led to the extensions of sub-brands Editions, and Seksy.

Iconic designs and quality components

First established in 1966, Sekonda is a British brand that offered a collection of mechanical watches. With extensive marketing support and superb customer service, Sekonda quickly became a houseold name. The introduction of the quartz movement saw manufacture moved to Hong Kong, after previously being manufactured in Russia, which enabled Sekonda to introduce more fashionable styles. This combination and continued marketing support led to Sekonda becoming the best selling watch brand in units in the UK in 1988, a position that was held for 31 consecutive years.

Stringent quality control is a feature of all Sekonda watches under all its associated brand names. Quality is never sacrificed due to commercial pressure and these standards have ensured that out of 1.6 million watches sold, less than 1% are returned.

The period since 1998 has been one of rapid change with the introduction to the worldwide market of numerous fashion brands.  Whilst competition is good for every brand, these new introductions started to take market share without substantially growing the total market for watches.  Sekonda still remained the number one selling brand but action had to be taken.  The Seksy brand was launched in 2004 as a sub-brand of Sekonda.

The launch range consisted of just eleven models and with clever advertising a number of these lines soon became best sellers, and with fashion led, jewellery inspired designs, Seksy has become an instantly recognisable name worldwide. With a UK in-house design team, Seksy capture latest fashion trends in their watches, which are all made with Swarovski® crystals, and have a two year guarantee.