Our Story

In the Beginning

Style. Glamour. Elegance. This was the ethos of Seksy when it launched in 2004 as the fashion face of the Sekonda brand.

Inspired by jewellery and the latest catwalk trends, Seksy began as a brand offering the ultimate statement pieces to showcase on-trend style.

With iconic designs embellished with Swarovski® crystals, Seksy watches embodied standout glamour and still do today.

Seksy launched with just eleven models but with a clever advertising campaign and an instantly recognisable name, the brand soon became a global success.

Seksy has had some extensive advertising campaigns since its inception.

Owing to a partnership with ITV, the brand has sponsored some of the channel’s most high-profile programmes including, ‘A Night with Beyoncé’, ‘The Royal Variety Performance’ and ‘The Only Way is Essex’.  

With the launch of the show-stopping Elegance model, featuring 579 hand-set Swarovski® crystals and a distinctive bracelet, Seksy became famous for its standout designs and bold styles.  

Be bold. Be glamorous. Stay Seksy.

Seksy Today

Today, Seksy continues to develop and create. The brand’s latest venture is the launch of the new Seksy Rocks® collection.

New innovations of Swarovski® stones have led to exciting changes. Seksy has now introduced the use of crystal fine rocks and crystal fabric, creating beautiful timepieces with a unique and fashionable edge.

Set to be the next big trend in the fashion watch arena, Seksy has always remained a forward-thinking, fashion-conscious brand.

Showcasing captivating sparkle and innovative designs, the women who wear Seksy watches always make an impression.